What’s Happening With
The New Microsoft?
Microsoft, an American multinational company formed in 1975,
has been a leading maker of a number of truly fascinating technologies. For a
long time, its core business was only in PC design and selling, together with
PC software development. Being a new and major market shareholder, Microsoft
thrived wildly making enormous profits year by year. However, instead of
driving forward and leading the wheel of innovation in the digital technology
industry, it insisted with pushing its old business system, ignoring
technological trends, which obviously led to its decline seen between the years
2006 – 2009, as new technological giants such as Google took over the tech
space in a whirl.
Following the years 2010 onward, after the appointment of
Satya Nadella as the new Microsoft CEO, the company has taken various measures
aimed at revamping it, and re-inventing it back to the great company it once
Microsoft has taken approach similar to that of Google –
burrowing into any sector they like and proclaiming open standards as well as
offering free services to its customers. It also has its own advertising
platform whose earnings help subsidize this moves.
Windows 10 Anniversary
Microsoft has released a new updated windows 10 software
version with bugs seen in previous versions completely fixed. The software runs
seamlessly with its updated features.
Migration To Commercial
Cloud-Based Service Provision
The emergence of cloud-based computing has revolutionized the
technological industrial space and as a result, companies are trying hard to
move their services to cloud. We spent two decades getting businesses to use
computer hardware to computerize their services and now we are going to spend
the next two decades taking the computer hardware out of their organizations,
since cloud-based computing offers very advantageous computing resources at
very reasonable costs.
Microsoft has taken this piece of technology and created
great services. Marketing and delivery of Windows 10 and any other windows
service henceforth is and will be done via cloud. Their security services are
on par which gives their customers even more confidence of the use of the
As a result, Microsoft has been awarded the highest-impact
certification by FedRAM that certifies the cloud environments to ensure their
security is strong enough for holding of sensitive governmental data.
The whole strategy is aimed at moving everyone and everything
to cloud, hence facilitating online working with employees all round the world.
Redesign of Microsoft’s
Azure cloud, offered by Microsoft, is a one-click away
opportunity for companies to use all their services. Microsoft 365 is a revamped
office software for companies. It is flexible, and available over the web.
Facebook is one of the companies that have signed up as one of the customers
for office 365, which go to show that it really is a good software. Windows 10 has
proved itself thanks to the positive reviews online from users.
- Windows Holographic
Microsoft has woken up and realized the need to stay in pace
with current technology, as well as innovate and think smarter. As a result, it
is developing a technology known as Windows Holographic. This technology
heavily incorporates virtual reality which is becoming a major fad among the
digital population. Investors too are also looking forward to the completion of
the project which seems to have limitless applications.
- Project Spartan
Project Spartan, also one of Microsoft’s creations, is a new
cross-platform web browser that wisely targets speed.
- Microsoft Band
Microsoft Band is a fitness tracker that is platform neutral and works better
than most others in the industry
Accompli, Microsoft’s email application has been effectively
redesigned and looks better and also works better.
Sunrise, Microsoft’s calendar application has also been
renewed in design and outlook and is becoming quite popular among users.
Microsoft has recently acquired LinkedIn in a competitive bid
to stay relevant in the business world.
Also, its partnership with Dropbox has seen its cloud-based
services revenue soar. Microsoft has
indeed realized that staying behind closed doors cannot guarantee success in
the current ever-changing digital world.
The new Microsoft is just but a beginning of a major
disruption in the tech space, just like the transistor did about 7 decades ago.
Any start-up looking for a tech
investment to diversify their portfolio
and bring in long term returns, then the new Microsoft is one important technology
to consider investing in.